Standard Operating Headquarters

SOPHQ

How we work. Who does what. Complete transparency.

Operational SOPs The Team Workflows Quick Reference
Section 01

Operational Processes

How we execute. Every process documented, every workflow defined. This is not theory. This is doctrine.

01 Brand Launch Execution Guide
Complete +

Step-by-step process for launching any brand in the Haus of Black ecosystem. Three phases: Pre-Launch (build, monetize, stage), Launch Day (audit, go-live, media fires), KPI Tracking (daily to quarterly cadence).

Owner Ovi Black (Chief of Staff)
Last Updated February 16, 2026
Cadence Per brand launch
02 Daily WOD (Work of the Day) Process
Complete +

How we structure daily operations. Morning brief at 0500, priority queue execution, end-of-day AAR. Every day has a mission. Every mission has a deliverable.

Owner Shawn C. O'Neil
Cadence Daily (0500 start)
03 AAR (After Action Review) Protocol
Complete +

How we review, learn, and improve. End-of-block review covering: What was planned, what was executed, what was learned, what changes next. Generated daily at 1900 ET by Overwatch.

Owner Ovi Black + Overwatch
Cadence Daily (end of work block)
Output Slack #ovi-operations
04 KPI Tracking & Reporting
Live +

How we measure what matters. Brand-specific KPIs tracked daily, reported weekly. Revenue, traffic, engagement, conversion, and operational metrics across all entities.

Owner Ovi Black
Cadence Daily tracking / Weekly report
Dashboard Live (updated daily)
05 Content Creation Workflow
Systematic +

How ideas become published content. Pipeline: Ideation, Script, Production, Review, Publish, Measure. Covers all formats: written, audio, video, social.

Owner Ovi Black + Content Team
Cadence Continuous
06 Social Media Publishing SOP
Automated +

How we publish across platforms. Five platforms, scheduled cadence, brand-specific voice and formatting. Content queued, reviewed, and deployed systematically.

Owner Social Team + Automation
Platforms LinkedIn, X, Instagram, TikTok, Facebook
07 Sales Pipeline & Coaching Intake
Complete +

The full sales funnel: SPARK (discovery) to MIRROR (assessment) to Engagement (proposal) to Onboarding (execution). Every lead tracked, every touchpoint measured.

Owner Fortitude Coaching Team
Pipeline SPARK → MIRROR → Engage → Onboard
08 Trademark & IP Monitoring
Active +

How we protect and track IP assets. Trademark monitoring, trade secret protocols, copyright registration, enforcement readiness. The Fortress Architecture in action.

Owner Michael Kendall (Legal) + Ovi Black (Ops)
Cadence Quarterly monitoring
09 AI Agent Deployment & Management
Live +

How we deploy, monitor, and maintain AI systems. Agent roster, deployment protocols, monitoring via Overwatch, escalation procedures. 16+ B-Team agents active.

Owner Claude Code + Overwatch + Ovi Black
Active Agents 16+ B-Team specialists
10 Data & Security Protocols
Implemented +

How we protect trade secrets and data. NDAs, encryption, access controls, audit logging, intrusion detection. Every secret classified, every access tracked.

Owner David (CTO) + Ovi Black
Measures NDAs, encryption, access controls, audit logging
Section 02

The Team

Human leadership and AI partnership. Five humans set the vision. Five A-Team agents execute at scale. Sixteen B-Team specialists handle domain work.

Human Leadership
Human
Shawn C. O'Neil
CEO / Architect / Vision
  • Set ecosystem direction and strategic vision
  • Final decision authority on all major initiatives
  • Culture, discipline, and operational standards
  • Revenue and financial oversight
  • External representation of Haus of Black
Reports To
Board of Haus of Black Trust
Manages
Leadership team, strategic initiatives, all brands
Background
Combat veteran (USMC/Army), executive strategist, author
Human
David
CTO / Technical Defense
  • System stability and uptime
  • AI model selection and optimization
  • Security and data protection architecture
  • Performance monitoring and optimization
  • Technical innovation and infrastructure
Reports To
Shawn C. O'Neil
Manages
Technical infrastructure, METAtronics, agent systems
Human
Victoria Seawall
Strategic Advisor / Counsel
  • Strategic advisory (quarterly reviews)
  • Risk assessment and mitigation
  • Culture and values alignment
  • Conflict resolution
  • Long-term succession planning
Reports To
Shawn C. O'Neil / Board
Manages
Advisory functions, strategic review
Human
Michael Kendall, Esq.
General Counsel / IP Attorney
  • IP protection and enforcement (The Sword)
  • Legal entity formation and maintenance
  • Contract review and drafting
  • Compliance and regulatory oversight
  • Trust architecture (The Vault)
Reports To
Shawn C. O'Neil
Manages
Legal operations, IP portfolio, Haus of Black Trust
Human
James A. O'Neil Jr.
Operations Manager / H&N Division
  • H&N Towing operations management
  • H&N Hauling operations management
  • Equipment management and maintenance
  • Driver management and safety
  • Revenue optimization (H&N division)
Reports To
Shawn C. O'Neil
Manages
H&N field team, equipment, daily operations
AI A-Team — Specialized Intelligence
AI / A-Team
Ovi Black
Chief of Staff / Executive Intelligence
  • Strategic thinking and planning
  • Document review and synthesis
  • Task coordination and delegation
  • Real-time decision support
  • Multi-platform voice interaction
Platforms
Discord (primary), Telegram, Slack
Voice
ElevenLabs (Momo / June)
Availability
24/7
Reports To
Shawn C. O'Neil
AI / A-Team
Claude Code (CC)
Senior Engineer / Build & Deploy
  • Full-stack web development
  • HTML/CSS/JavaScript engineering
  • Vercel and platform deployment
  • System optimization and automation
  • Technical documentation
Tools
VS Code, GitHub, Vercel, Node.js
Availability
24/7 on-demand
Reports To
Ovi Black (Chief of Staff)
AI / A-Team
Claude Business (CB)
Business Strategist / Plan Development
  • Business plan development
  • Marketing strategy and tactics
  • Financial projections and modeling
  • Competitive analysis
  • Brand development and positioning
Availability
24/7 on-demand
Reports To
Ovi Black (Chief of Staff)
AI / A-Team
Overwatch
System Monitor / Operational Intelligence
  • Real-time system health monitoring
  • Performance metrics and alerting
  • Daily AAR generation (1900 ET)
  • Service uptime verification
  • Threat detection and escalation
Monitoring Cadence
Every 5 minutes (automated)
Output
Slack #agent-overwatch
Reports To
Ovi Black (Chief of Staff)
AI / A-Team
Sentinel
Intelligence Analyst / OSINT
  • 16-domain OSINT intelligence gathering
  • Competitive and market analysis
  • Trend identification and forecasting
  • Risk assessment and profiling
  • Daily intelligence briefings (0600 ET)
Briefing Cadence
Daily at 0600 ET
Output
Slack #agent-sentinel + PDF to #drafts-for-sco-review
Reports To
Ovi Black (Chief of Staff)
B-Team — Domain Specialists (16 Subagents)
Research Agent
Data gathering and analysis
Content Agent
Writing and narration
Social Media Agent
Platform management
Video Concept Agent
Script and video ideas
Image Generation Agent
Visual asset creation
Data Analysis Agent
Metrics and reporting
Twitter Research
X/Twitter monitoring
Research Summary
Topic synthesis and briefs
Task Dispatcher
Central queue management
Media Transcript
Whisper audio processing
SEO Agent
Search optimization
Email Agent
Sequence and campaign ops
Finance Agent
KPI and financial tracking
Legal Agent
IP monitoring and compliance
Scheduling Agent
Calendar and event coordination
QA Agent
Quality assurance and testing
Section 03

How We Work Together

The ecosystem in motion. Human vision meets AI execution. Every workflow defined, every handoff clear.

Brand Launch Workflow
From idea to live brand in 5 days.
01
Vision & Strategy
Shawn (vision) + Ovi (coordination)
02
Business Plan & Brand Guide
CB (strategy) + CC (design)
03
Build & Deploy
CC (website) + B-Team (content)
04
Launch Day Execution
Ovi (command) + All agents (media fires)
05
Monitor & Iterate
Overwatch (metrics) + Sentinel (intelligence)
Content Creation Pipeline
From prompt to published in hours.
01
Ideation & Prompt
Shawn / Ovi (direction)
02
Synthesis & Strategy
Ovi (coordination) + CB (strategy)
03
Execution & Build
CC / B-Team (production)
04
Review & Approve
Shawn (final approval)
05
Deploy & Measure
CC (deploy) + Overwatch (metrics)
Intelligence Cycle
Continuous operational awareness.
01
Collection (0600 ET)
Sentinel (16-domain OSINT)
02
Analysis & Briefing
Sentinel (brief) + Ovi (synthesis)
03
Decision & Action
Shawn (decisions) + Team (execution)
04
After Action Review (1900 ET)
Overwatch (AAR generation)
Data Flow Architecture
Where information flows and decisions form.
IN
Discord / Telegram / Slack / Email
All inbound channels
HUB
Ovi Black (Central Router)
Triages, prioritizes, delegates
EXEC
A-Team & B-Team Agents
Parallel execution on assigned tasks
OUT
Deliverables & Deployment
Vercel, Slack, Email, Social, PDF
Section 04

Quick Reference

Who to contact. What to expect. Answers in seconds.

"Who makes strategic decisions?"
Shawn C. O'Neil
CEO. Final authority on vision, direction, and major initiatives.
"Who builds websites?"
Claude Code (CC)
Senior Engineer. HTML/CSS/JS, Vercel deployment, full-stack.
"Who creates marketing plans?"
Claude Business (CB)
Business strategist. Plans, projections, brand development.
"Who monitors system health?"
Overwatch
Every 5 minutes. Slack #agent-overwatch for alerts.
"Who researches competitors?"
Sentinel
16-domain OSINT. Daily brief at 0600 ET.
"Who manages my project?"
Ovi Black
Chief of Staff. Central coordinator. Discord, Telegram, Slack.
"Who handles legal and IP?"
Michael Kendall, Esq.
General Counsel. Trademarks, trust, entity structure, enforcement.
"Who handles H&N operations?"
James A. O'Neil Jr.
Operations Manager. Towing, hauling, field execution.
"Who handles technical security?"
David (CTO)
System architecture, AI security, data protection.