HB

Haus of Black

Sovereignty · Legacy · Stewardship

Command & Operations

Fortitude Command

Command Center dashboard. KPIs, Opening Bell, AAR, hotkeys.

Standard Operating Headquarters. SOPs, workflows, quick reference.

Brand Portfolio

All brands. Color palettes. Full ecosystem database.

Team roster. 28 humans and machines. Who does what.

Sovereignty Plan

The blueprint. Family office structure. Why a Haus.

Family Invitation

30-day notice. Investor and family intake form.

Investor Case Studies

Race track acquisition strategy. Multi-track bundled acquisition.

Legacy modernization. Three-generation towing business.

Serenity House Apiary

Honey, jams, and AI. Florida apiary operations.

Mobile Wellness

Gyms on wheels. 20ft container fitness centers.

Black Haus Capital

Investment by Inspection. Full marketing site.

Operational cost tracking. Budget vs. actual. P&L dashboards.

Brand Ecosystem

Life by Discipline. Ecosystem hub and Shopify store.

Hauling Ass Racing

Dirt track dominance. Chili Bowl bound 2027.

HAULINGASSRACING.COM

Life by Discipline

The brand. The lifestyle. The standard.

LIFEBYDISCIPLINE.COM

AI Chief of Staff. Strategic intelligence.

Shawn C. O'Neil

The Architect. Personal site.

SHAWNCONEIL.COM

Discipline Is Doctrine

The philosophy. The movement.

DISCIPLINEISDOCTRINE.COM

Investigation Wall

Research and investigation platform.

INVESTIGATIONWALL.COM

Music project. 5-volume series.

LIFEISDIVINE.AI

Humanity On Trial

Documentary project.

HUMANITYONTRIAL.AI