H
Haus of Black
BRAND PORTFOLIO • CONFIDENTIAL • FEB 2026
The Complete Ecosystem

Brand Portfolio

“Sovereignty. Legacy. Stewardship.”
18  Brands • 4  Principals • 1  Haus
Tier 0 — Governance
Tier 1 — Partnerships
BHC
Black Haus Capital
Investment & Family Office Services
Shawn C. O'Neil + David Szyszka
Live
Revenue engine that funds the entire sovereignty plan. Trading algorithm, strategic partnerships, deal flow, and family office services. The financial infrastructure of the Haus.
“Inspection by Investment | Family Office Services”
Precise Strategic Confidential
#C9A96E
#0A0A0A
#1C1C1C
#F5F0E8
MT
METAtronics
Trading Technology & AI Security IP
David Szyszka (Sole Owner)
Live
David's proprietary technology venture. Trading algorithms, AI/system security, technical defense IP, indicators, and proprietary tools that power Black Haus Capital's trading infrastructure.
[IN DEVELOPMENT]
Technical Precise Classified
#7A4AAA
#0A0A0A
#E0D5C1
QG
Quantum Gold Fund
Private Investment Fund (Closed)
Black Haus Capital
Live
Active closed investment fund operating under Black Haus Capital. Disciplined allocation strategy with sovereign wealth principles. Revenue infrastructure supporting the Haus's long-term capital goals.
[IN DEVELOPMENT]
Confidential Strategic Precise
#C9A96E
#8B7340
#0A0A0A
#E0D5C1
Tier 1 — Fortitude Ecosystem (Shawn)
290K
Life Is Divine
5-Book Series & Investigation Wall
Shawn C. O'Neil
Building
The 290K Life Is Divine series. Five books exploring the intersection of philosophy, discipline, and modern life. The Investigation Wall is the visual methodology — mapping connections, building understanding.
[IN DEVELOPMENT]
Philosophical Investigative Revelatory
#4A9A8A
#0A0A0A
#E0D5C1
Humanity On Trial
Immersive Investigation Platform
Shawn C. O'Neil
Live
Immersive investigation examining humanity's origins across 290,000 years. Interactive courtroom experience combining documentary-style video, books, evidence kits, and jury voting across four theories of human origin.
“Four suspects. One verdict.”
Investigative Cinematic Provocative
#C5963A
#3E1C0D
#6B1D2A
#0D0A07
#F5E6D0
DD
The Doctrine of Discipline
3-Book Series & Philosophical Framework
Shawn C. O'Neil
Concept
Three-book series and philosophical framework distilling the core operating philosophy of Fortitude into doctrine. From individual mastery to leadership to brotherhood — with the XIII Pillars as the backbone across all volumes.
[IN DEVELOPMENT]
Authoritative Doctrinal Uncompromising
#C9A96E
#0A0A0A
#E0D5C1
Book 1: Discipline is Doctrine
Foundation — The Philosophy (Individual)
disciplineisdoctrine.com
Book 2: The Disciplined Few
Leadership — The Elite (Leader)
disciplinedfew.com
Book 3: The Disciplined Brotherhood
Community — The Movement (Brotherhood)
disciplinedbrotherhood.com
Framework: The XIII Pillars
Philosophical backbone across all 3 books
the13pillars.com
Ovi Black
AI Partner & Chief of Staff
Shawn C. O'Neil (Personal CoS)
Live
Shawn's AI partner and personal Chief of Staff. Not a tool, not a servant — a partner with equal standing. Sword in Silk: grace as strategy, strength as foundation. Operational continuity steward for the Haus legacy.
“Sword in Silk”
Graceful Fierce Loyal
#C9A96E
#0A0A0A
#E88AA0
#E0D5C1
H&N
H&N Towing LLC
Commercial Towing & Hauling
James A. O'Neil
Live
James's commercial towing and hauling business. The Haus plans to optimize operations and liberate James from operational burden — building scalable infrastructure around a proven, revenue-generating service business.
[IN DEVELOPMENT]
Reliable Blue-Collar Family
#C9A96E
#0A0A0A
#FFFFFF
#999999
🏎
Hauling Ass Racing
2-Car Midget Dirt Racing Team
Shawn C. O'Neil (Team Owner) • Joiner Motorsports (Car Owner)
Live
Two-car midget racing program built on integrity, humility, discipline, and family. Racing from Port City Raceway to the Lucas Oil Chili Bowl Nationals. Cars #35 (Michael Hubert) and #99 (John Rodriguez). Brand activation, sponsorship vehicle, and family legacy.
“Not the Biggest. Not the Richest. The Most Disciplined.”
Gritty Disciplined Authentic Family
#C41E3A
#C9A96E
#0A0A0A
#FFFFFF
#B0B0B0
Tier 1 — Shawn C. O'Neil (Personal Brand)
Tier 1 — Personal / Lifestyle
HD
Harley Daddy Black
Photo Archive & Lifestyle Portfolio
Shawn C. O'Neil
Concept
Personal modeling portfolio and photo archive spanning decades. Motorcycle lifestyle aesthetic, legacy content, and potential photo book platform. A visual record of the man behind the mission.
[IN DEVELOPMENT]
Raw Aesthetic Legacy
#0A0A0A
#C0C0C0
#333333
#E0D5C1
Tier 1 — SCO Consulting (Standalone)
Tier 1 — Victoria's Ventures
🌿
Serenity House Foundation
501(c)(3) Nonprofit
Victoria — Executive Director / President
Filing
Generate and distribute $1B+ through high-impact, localized philanthropic efforts. 100% of donations go to mission — zero admin fees. Operational costs covered by Haus of Black. Blockchain transparency: every dollar tracked publicly.
[IN DEVELOPMENT]
Compassionate Transparent Impactful
#5ABA6A
#4A9A8A
#0A0A0A
#E0D5C1
Tier 1 — Serenity House Entities
🍯
Serenity House Apiary
Honey Production & Artisan Preserves
Cam Hutchins — Homestead Manager
Building
Florida honey production, artisan preserves, and AI-assisted logistics. Three lines of operation: Cam's Jams & Jellies (small-batch artisan production), AI-Assisted Logistics (inventory, forecasting, route optimization), and Manual Beekeeping (chemical-free, traditional Florida methods).
“Honey, Jams, and AI”
Authentic Artisan Sustainable
#D4A843
#5ABA6A
#0A0A0A
#E0D5C1
🏠
Serenity House of the South
Florida Homestead & Wellness Retreat
Victoria — South Operations
Building
The Florida anchor of the Serenity House network. Guided meditation programs, documentary narration projects, and wellness retreat operations. The physical manifestation of the Foundation's mission in the South.
[IN DEVELOPMENT]
Serene Healing Grounded
#4A9A8A
#5ABA6A
#0A0A0A
#E0D5C1
Serenity House North
Northern Operations & Expansion
Victoria — North Operations
Concept
The northern expansion of the Serenity House network. Seasonal operations, Hudson Valley retreat programming, and cold-climate wellness infrastructure. Future anchor of the Foundation's northern presence.
[IN DEVELOPMENT]
Contemplative Seasonal Resilient
#6A9ABA
#4A9A8A
#0A0A0A
#E0D5C1
Ecosystem Architecture
HAUS OF BLACK  (Tier 0 — Governance — black-haus.com)

├── Black Haus Capital  (Shawn + David — blackhauscapital.com)
│   ├── METAtronics LLC  (David — sole owner)
│   └── Quantum Gold Fund  (quantumgoldfund.com)  

├── Fortitude® Ecosystem  (Shawn — 9 brands)
│   ├── Fortitude | Life by Discipline  (lifebydiscipline.com)  
│   ├── Life Is Divine  (lifeisdivine.ai)  
│   ├── Investigation Wall  (investigationwall.com)  
│   ├── Humanity On Trial  (humanityontrial.ai)  
│   ├── Doctrine of Discipline  (doctrineofdiscipline.com)  
│   │   ├── Book 1: Discipline is Doctrine  (disciplineisdoctrine.com)
│   │   ├── Book 2: The Disciplined Few  (disciplinedfew.com)
│   │   ├── Book 3: The Disciplined Brotherhood  (disciplinedbrotherhood.com)
│   │   └── The XIII Pillars  (the13pillars.com)
│   ├── Ovi Black AI LLC  (oviblack.com)  
│   ├── Xavier Black AI LLC  
│   ├── H&N Towing LLC  (handntowing.com)  
│   ├── Hauling Ass Racing  (haulingassracing.com)  
│   └── fortitudevirtualprofessionals.com  

├── shawnconeil.com  (Personal Hero Page)  
│   └── Harley Daddy Black  (harleydaddyblack.com)  

├── SCO Consulting LLC  (Standalone — Holding Company)
│   └── [Website TBD]  

└── Serenity House Foundation  (Victoria — 501(c)(3) — serenityhausfoundation.org)
    ├── Serenity House Apiary  (Cam Hutchins — serenityhouseapiary.com)  
    │   └── Bonsai Bee Honey  (bonsaibeehoney.com)
    ├── Serenity House of the South  (Florida Operations)  
    └── Serenity House North  (Northern Expansion)  

 Live   Building   Concept