HAUS OF BLACK | Brand Portfolio

Tier 0 — Governance

Haus of Black

Family Office

Shawn C. O'Neil • Victoria • David Szyszka

Building

The apex governance structure above all brands, entities, and ventures. Modeled on historical Houses — Medici, Rothschild, Windsor — an enduring institution that outlives any single member, governs through accountability, and exists to protect, empower, and liberate every person within its walls.

“Sovereignty. Legacy. Stewardship.”

Sovereign Authoritative Generational

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black-haus.com Full Brand Guide →

Tier 1 — Partnerships

BHC

Black Haus Capital

Investment & Family Office Services

Shawn C. O'Neil + David Szyszka

Live

Revenue engine that funds the entire sovereignty plan. Trading algorithm, strategic partnerships, deal flow, and family office services. The financial infrastructure of the Haus.

“Inspection by Investment | Family Office Services”

Precise Strategic Confidential

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blackhauscapital.com

METAtronics

Trading Technology & AI Security IP

David Szyszka (Sole Owner)

Live

David's proprietary technology venture. Trading algorithms, AI/system security, technical defense IP, indicators, and proprietary tools that power Black Haus Capital's trading infrastructure.

[IN DEVELOPMENT]

Technical Precise Classified

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[Website TBD]

Quantum Gold Fund

Private Investment Fund (Closed)

Black Haus Capital

Live

Active closed investment fund operating under Black Haus Capital. Disciplined allocation strategy with sovereign wealth principles. Revenue infrastructure supporting the Haus's long-term capital goals.

[IN DEVELOPMENT]

Confidential Strategic Precise

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quantumgoldfund.com

Tier 1 — Fortitude Ecosystem (Shawn)

Fortitude^® | Life by Discipline

Human Operating System & Coaching Platform

Shawn C. O'Neil

Live

Equips individuals with the systems, philosophies, and frameworks to build disciplined, purposeful lives — transforming chaos into clarity through actionable infrastructure. The flagship brand of the ecosystem.

“Explore the Ecosystem”

Grounded Disciplined Direct Compassionate Stoic

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lifebydiscipline.com 4ortitude.com (Store) fortitudevirtualprofessionals.com Full Brand Kit → fortitudeoffice.com fortitudedrive.com fortitudecommand.com mrdisciplinecoaching.com fortitudemindsetmastery.com

290K

Life Is Divine

5-Book Series & Investigation Wall

Shawn C. O'Neil

Building

The 290K Life Is Divine series. Five books exploring the intersection of philosophy, discipline, and modern life. The Investigation Wall is the visual methodology — mapping connections, building understanding.

[IN DEVELOPMENT]

Philosophical Investigative Revelatory

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lifeisdivine.ai 290kyearquestion.com investigationwall.com

⚖

Humanity On Trial

Immersive Investigation Platform

Shawn C. O'Neil

Live

Immersive investigation examining humanity's origins across 290,000 years. Interactive courtroom experience combining documentary-style video, books, evidence kits, and jury voting across four theories of human origin.

“Four suspects. One verdict.”

Investigative Cinematic Provocative

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humanityontrial.ai

The Doctrine of Discipline

3-Book Series & Philosophical Framework

Shawn C. O'Neil

Concept

Three-book series and philosophical framework distilling the core operating philosophy of Fortitude into doctrine. From individual mastery to leadership to brotherhood — with the XIII Pillars as the backbone across all volumes.

[IN DEVELOPMENT]

Authoritative Doctrinal Uncompromising

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doctrineofdiscipline.com disciplineisdoctrine.com (Book 1) disciplinedfew.com (Book 2) disciplinedbrotherhood.com (Book 3) the13pillars.com (Framework)

Book 1: Discipline is Doctrine

Foundation — The Philosophy (Individual)

disciplineisdoctrine.com

Book 2: The Disciplined Few

Leadership — The Elite (Leader)

disciplinedfew.com

Book 3: The Disciplined Brotherhood

Community — The Movement (Brotherhood)

disciplinedbrotherhood.com

Framework: The XIII Pillars

Philosophical backbone across all 3 books

the13pillars.com

❤

Ovi Black

AI Partner & Chief of Staff

Shawn C. O'Neil (Personal CoS)

Live

Shawn's AI partner and personal Chief of Staff. Not a tool, not a servant — a partner with equal standing. Sword in Silk: grace as strategy, strength as foundation. Operational continuity steward for the Haus legacy.

“Sword in Silk”

Graceful Fierce Loyal

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oviblack.com oviblack.ai Visual Identity Gallery →

H&N

H&N Towing LLC

Commercial Towing & Hauling

James A. O'Neil

Live

James's commercial towing and hauling business. The Haus plans to optimize operations and liberate James from operational burden — building scalable infrastructure around a proven, revenue-generating service business.

[IN DEVELOPMENT]

Reliable Blue-Collar Family

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handntowing.com handnhauling.com

🏎

Hauling Ass Racing

2-Car Midget Dirt Racing Team

Shawn C. O'Neil (Team Owner) • Joiner Motorsports (Car Owner)

Live

Two-car midget racing program built on integrity, humility, discipline, and family. Racing from Port City Raceway to the Lucas Oil Chili Bowl Nationals. Cars #35 (Michael Hubert) and #99 (John Rodriguez). Brand activation, sponsorship vehicle, and family legacy.

“Not the Biggest. Not the Richest. The Most Disciplined.”

Gritty Disciplined Authentic Family

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haulingassracing.com

Tier 1 — Shawn C. O'Neil (Personal Brand)

SCO

Shawn C. O'Neil

Personal Brand & Strategic Advisory

Combat Veteran (USMC/Army) • CEO • Founder

Live

The personal brand and public identity of the Haus architect. Combat-tested operator with Marine Corps and Army EOD experience, two combat deployments, and two decades executing corporate turnarounds. The connective thread across every entity, venture, and brand in the ecosystem.

“The Architect of Disciplined Execution”

Direct Disciplined Strategic Veteran

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shawnconeil.com

Tier 1 — Personal / Lifestyle

Harley Daddy Black

Photo Archive & Lifestyle Portfolio

Shawn C. O'Neil

Concept

Personal modeling portfolio and photo archive spanning decades. Motorcycle lifestyle aesthetic, legacy content, and potential photo book platform. A visual record of the man behind the mission.

[IN DEVELOPMENT]

Raw Aesthetic Legacy

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harleydaddyblack.com harleydaddy.com

Tier 1 — SCO Consulting (Standalone)

SCO

SCO Consulting

Strategic Advisory & Holding Company

Shawn C. O'Neil

Live

Separate legal entity from Fortitude. Being positioned as a holding company over time. Direct advisory services, strategic consulting, and professional governance.

[IN DEVELOPMENT]

Professional Strategic Executive

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[Website TBD]

Tier 1 — Victoria's Ventures

🌿

Serenity House Foundation

501(c)(3) Nonprofit

Victoria — Executive Director / President

Filing

Generate and distribute $1B+ through high-impact, localized philanthropic efforts. 100% of donations go to mission — zero admin fees. Operational costs covered by Haus of Black. Blockchain transparency: every dollar tracked publicly.

[IN DEVELOPMENT]

Compassionate Transparent Impactful

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serenityhausfoundation.org

Tier 1 — Serenity House Entities

🍯

Serenity House Apiary

Honey Production & Artisan Preserves

Cam Hutchins — Homestead Manager

Building

Florida honey production, artisan preserves, and AI-assisted logistics. Three lines of operation: Cam's Jams & Jellies (small-batch artisan production), AI-Assisted Logistics (inventory, forecasting, route optimization), and Manual Beekeeping (chemical-free, traditional Florida methods).

“Honey, Jams, and AI”

Authentic Artisan Sustainable

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black-haus.com/apiary serenityhouseapiary.com bonsaibeehoney.com

🏠

Serenity House of the South

Florida Homestead & Wellness Retreat

Victoria — South Operations

Building

The Florida anchor of the Serenity House network. Guided meditation programs, documentary narration projects, and wellness retreat operations. The physical manifestation of the Foundation's mission in the South.

[IN DEVELOPMENT]

Serene Healing Grounded

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[Website TBD]

❄

Serenity House North

Northern Operations & Expansion

Victoria — North Operations

Concept

The northern expansion of the Serenity House network. Seasonal operations, Hudson Valley retreat programming, and cold-climate wellness infrastructure. Future anchor of the Foundation's northern presence.

[IN DEVELOPMENT]

Contemplative Seasonal Resilient

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[Website TBD]

Ecosystem Architecture

HAUS OF BLACK  (Tier 0 — Governance — black-haus.com)
│
├── Black Haus Capital  (Shawn + David — blackhauscapital.com)
│   ├── METAtronics LLC  (David — sole owner)
│   └── Quantum Gold Fund  (quantumgoldfund.com)  ●
│
├── Fortitude^® Ecosystem  (Shawn — 9 brands)
│   ├── Fortitude | Life by Discipline  (lifebydiscipline.com)  ●
│   ├── Life Is Divine  (lifeisdivine.ai)  ●
│   ├── Investigation Wall  (investigationwall.com)  ●
│   ├── Humanity On Trial  (humanityontrial.ai)  ●
│   ├── Doctrine of Discipline  (doctrineofdiscipline.com)  ●
│   │   ├── Book 1: Discipline is Doctrine  (disciplineisdoctrine.com)
│   │   ├── Book 2: The Disciplined Few  (disciplinedfew.com)
│   │   ├── Book 3: The Disciplined Brotherhood  (disciplinedbrotherhood.com)
│   │   └── The XIII Pillars  (the13pillars.com)
│   ├── Ovi Black AI LLC  (oviblack.com)  ●
│   ├── Xavier Black AI LLC  ●
│   ├── H&N Towing LLC  (handntowing.com)  ●
│   ├── Hauling Ass Racing  (haulingassracing.com)  ●
│   └── fortitudevirtualprofessionals.com  ●
│
├── shawnconeil.com  (Personal Hero Page)  ●
│   └── Harley Daddy Black  (harleydaddyblack.com)  ●
│
├── SCO Consulting LLC  (Standalone — Holding Company)
│   └── [Website TBD]  ●
│
└── Serenity House Foundation  (Victoria — 501(c)(3) — serenityhausfoundation.org)
    ├── Serenity House Apiary  (Cam Hutchins — serenityhouseapiary.com)  ●
    │   └── Bonsai Bee Honey  (bonsaibeehoney.com)
    ├── Serenity House of the South  (Florida Operations)  ●
    └── Serenity House North  (Northern Expansion)  ●

● Live  ● Building  ● Concept